In a significant cultural move, Indian actress and breast cancer survivor Hina Khan has been named the Honorary Ambassador of Korea Tourism in India for the term May 2025 to April 2026.
The official announcement took place on May 9, 2025, at the Korea Tourism Organization (KTO) Seoul Centre, known as Hiker Ground, with Andrew JH Kim, Acting Executive VP of KTO’s International Tourism Division, in attendance.
Strengthening India-Korea Cultural Ties
This exciting partnership reflects a growing trend—deepening cultural and tourism bonds between India and South Korea. Hina Khan, celebrated for her dynamic acting and massive social media following, brings both star power and a genuine interest in Korean culture to her new role.
Her appointment is part of KTO’s broader mission to:
- Promote Korean culture, cuisine, and tourism to Indian audiences
- Connect with Indian travellers, especially the youth enamored by K-dramas and K-pop
- Use influential personalities to amplify South Korea’s appeal as a travel destination
A Journey Through Korea
Before her official appointment, Hina embarked on a week-long familiarization tour of Korea, exploring:
- Seoul, Gangwon-do, and Incheon
- Historic palaces, hanok villages, cultural museums
- Vegetarian Korean cuisine, appealing to many Indian tourists
- Famous K-Drama locations and K-Pop landmarks
She captured Korea’s charm through her lens, giving fans a glimpse into the country’s vibrant mix of tradition and modernity.
Hina’s Message to Fans
Taking to social media, Hina shared:
“Honoured to be appointed as the Honorary Ambassador of Korea Tourism! Excited to promote the beauty, culture, and warmth of Korea. My experience in the past few days of visiting this beautiful country cannot be summed up in one word.”
Her heartfelt words and stunning visuals have already started generating buzz and wanderlust among her Indian followers.
What’s Next?
As Korea Tourism’s new face in India, Hina Khan will:
- Lead promotional campaigns and cultural exchanges
- Participate in travel showcases and media events
- Share her Korean adventures to inspire Indian travellers, especially fans of K-culture
With her influence, the KTO hopes to position South Korea as a top travel destination for Indians, blending traditional experiences with pop culture hotspots.
Ready to Explore Korea?
This collaboration marks a new chapter in Indo-Korean tourism. Whether you’re a K-drama fan, a food explorer, or a history buff, South Korea is calling—and Hina Khan is your guide.
- Reported by Abhishek Kumar
Intern at The Korean Academy
Korean news analysis and reporting
